OK so I tried to do an assignment on American apparel ads so naturally I googled it. I don't recommend it unless you are looking for images of men and women in next to nothing for clothing. My exact search was : 'american apparel ads' . I am almost positive American apparel is a clothing company and not an erotica store so why are all their ads looking at models who seem under dressed? If they want their audience to buy the clothes shouldn't they make their ads about clothing people would generally wear in public? Last time I checked no self respecting woman is going to walk around in public in a mesh suit such as this one
I don't see myself in their advertising and why would I? I'm a teenager looking for the next coolest hoodie and tank top or ripped up jeans or vintage overalls, not these clothes that would instantly label an already self-conscious person as a promiscuous hoe amongst her peers at school. Don't the clothing companies and models understand that teens are probably the most highly effected persons from this media image type. To the 'Big Man', get a grip and show some individuality and put some clothes on these people if you're a clothing store. After all isn't that what your supposed to be doing?
I hadn't seen the micro-mesh...I thought American Apparel had moved away from this type of ad towards tshirts and hoodies-modelled by what they themselves call "basics" modelled by 'unprofessional' models from all over the world. "Our ads have always been indicative of a time and place in American Apparel's identity" I wonder what time and place in American identity the Micro Mesh Bodysuit represents? The ad looks like someone took it with their cell phone lying on the ground of their bedroom. Do you think this is the point--make an ad look like the girl took it herself--'unprofessional' porn? UGH
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